Privacy Policy

Customer Privacy

We at American Football UK are committed to protecting the privacy of our customers. We will only use the information that we collect about you lawfully (in accordance with the Data Protection Act 1998). We collect information about you to process your order and to provide you with the best possible service. We only send promotional email or mail to you with your prior consent and do not pass any of your information to third parties without first gaining your explicit consent.

Details we require

We need to collect the following information from you in order to process your order and to keep you updated on the status of your order:

  • Your Name
  • Company Name
  • Address and telephone number
  • Email address
  • Credit or Debit card details
Optionally you will be given the opportunity to provide us your team name, team colours and your play position.  If provided, this information is used to help us tailor the information and advice we give to you.

Security of personal information


Your name, address and other contact information are stored in our secure database system.

We do not store your credit card details or other financial information. 

Our website may use technology to track the patterns of behaviour of visitors to our site. This can include using a cookie which would be stored on your browser. You can usually modify your browser to prevent this from happening. The information collected in this way can be used to identify you unless you modify your browser settings. If you have any questions/comments about privacy, you should log onto our website and use the contact us form on our About us page or email us at info@americanfootballuk.com.

Data Protection

The Data Protection Act 1998 requires us to be open about our holding and use of personal data. It also entitles individuals to find out from us what personal data is held about them on computer, to have that information corrected or erased if it is inaccurate, and to claim compensation if they can prove they have suffered damage from an inaccuracy or breach of security. American Football UK is committed to upholding the eight Data Protection Principles of good information handling practice.

You can check the information that we hold about you by logging into our web site and using the contact us form on our About us page, or emailing info@americanfootballuk.com. If you find any inaccuracies we will delete or correct it promptly.